HomeTechnologyWhy can’t TikTok identify AI generated ads when I can?

Why can’t TikTok identify AI generated ads when I can?

TechnologyMarch 30, 2026
1 min read
Why can’t TikTok identify AI generated ads when I can?
I've been struggling to tell whether the ads appearing in my TikTok feeds have been made with generative AI tools. As someone who spends a great deal of time scrutinizing images and videos for the usu
A screenshot taken from a Samsung video promoting AI editing tools. Samsung, like many companies using generative AI in their advertising, hasn’t placed an AI label on several videos shared through its TikTok accounts, and the fine print doesn’t always contain the answers. | Image by Samsung

I've been struggling to tell whether the ads appearing in my TikTok feeds have been made with generative AI tools. As someone who spends a great deal of time scrutinizing images and videos for the usual "tells" that something was synthetically generated, some of the promotions I've seen have definitely sparked suspicion. For several weeks, I didn't see any examples with the AI disclosure required by TikTok's advertising policies, however, so I had no way of knowing for sure.

What irks me is that someone knows for sure if the content is AI-generated. They're just not telling the rest of us. And if companies that claim to support AI-labelling …

Read the full story at The Verge.

Source: The Verge

Share this article

Related Articles

No one’s sure if synthetic mirror life will kill us all
2026Apr 15

No one’s sure if synthetic mirror life will kill us all

For four days in February 2019, some 30 synthetic biologists and ethicists hunkered down at a conference center in Northern Virginia to brainstorm high-risk, cutting-­edge, irresistibly exciting ideas

Article19 min read
Read More
Most people still don’t want anything to do with robotaxis
2026Apr 15

Most people still don’t want anything to do with robotaxis

I've been reporting on self-driving cars for over a decade, and I've seen the technology go through many ups and downs, highs and lows. But one thing has remained remarkably the same over the years: t

Article1 min read
Read More
The Senate is voting to save free IRS Direct File today
2026Apr 15

The Senate is voting to save free IRS Direct File today

The Senate is getting ready to vote on a bill to resurrect IRS Direct File, the free tax filing service axed by the Trump administration in 2025. On Wednesday, Sen. Elizabeth Warren (D-MA) will seek u

Article1 min read
Read More