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Rubik’s WOWCube adds complexity, possibility by reinventing the puzzle cube

TechnologyFebruary 20, 20261 min readAttributed summary
Rubik’s WOWCube adds complexity, possibility by reinventing the puzzle cube
Technology is a double-edged sword in the $399 Rubik's Cube-inspired toy.
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There’s something special about the gadget that "just works." Technology can open opportunities for those devices but also complicate and weigh down products that have done just fine without things like sensors and software.

So when a product like the beloved Rubik’s Cube gets stuffed with wires, processors, and rechargeable batteries, there’s demand for it to be not just on par with the original—but markedly better.

The Cubios Rubik’s WOWCube successfully breathes fresh life into the classic puzzle, but it’s also an example of when too much technology can cannibalize a gadget’s main appeal.

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Source: Ars Technica

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