HomeglobalColes offered ‘utterly misleading’ discounts ACCC argues in federal court case

Coles offered ‘utterly misleading’ discounts ACCC argues in federal court case

globalFebruary 16, 2026
1 min read
Coles offered ‘utterly misleading’ discounts ACCC argues in federal court case
ACCC alleges the supermarket breached the law by offering ‘illusory’ discounts on many products with ‘Down Down’ promotion

ACCC alleges the supermarket breached the law by offering ‘illusory’ discounts on many products with ‘Down Down’ promotion

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Coles disguised price increases on at least 245 products by offering discounts that were “literally true” but also “utterly misleading”, the competition regulator has argued at the beginning of a high-profile court case.

A federal court battle between the Australian Competition and Consumer Commission (ACCC) and Coles began on Monday, testing allegations the supermarket breached the law by offering “illusory” discounts on many everyday products.

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Source: Guardian - World News

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