Cord reviving isn't common but points to discontent with today's streaming options.
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Streaming is overtaking broadcast, cable, and satellite. But amid all the cord cutting lies a much smaller, yet intriguing, practice: going back to cable.
Cord reviving is when cord cutters, or people who previously abandoned traditional TV services in favor of streaming, decide to go back to traditional pay-TV services, like cable.
There's no doubt that this happens far less frequently than cord cutting. But TiVo's Q2 2025 Video Trends Report: North America released today points to growth in cord reviving. It reads:
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Source: Ars Technica
