If you'll indulge me for a moment, here's some ancient history.

In 2008, when Apple took the very first MacBook Air out of a manila envelope, it was not positioned as Apple's new entry-level Mac laptop. The innovative but flawed system started at $1,799, far above the $999 price of the entry-level plastic MacBook and well into MacBook Pro territory.

In those early, formative years, the "Air" branding denoted not a midrange or entry-level model but an alternate branching path from the baseline MacBook. Paying Apple more money could get you more computer - the Pro model, with more processor, more screen, more storage, more everything - or it could get you a different kind of computer, with fundamentally different benefits and tradeoffs.

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Source: Ars Technica