Outdoor brand says the Rising Dragon promotional event was out of line with its values after public criticism

The outdoor brand Arc’teryx has issued an apology after a promotional fireworks display in the Tibetan plateau led to an outcry over potential environmental damage.

The promotional Rising Dragon high-altitude show involved long stretches of choreographed pyrotechnics and coloured smoke along snow-topped Himalayan ridgelines in the Tibetan region of Shigatse. The Canadian company, part-owned by China’s Anta Group, had partnered with a Chinese artist, Cai Guo-Qiang, who oversaw similar shows for the 2008 Beijing Olympics.

Source: Guardian - World News