Apple Seeks AI Deal With News Publishers

    Apple Seeks AI Deal With News Publishers

    • Apple is negotiating with major news outlets to use their content in developing generative artificial intelligence systems.
    • Microsoft and OpenAI have found themselves embroiled in a lawsuit by the New York Times over copyright infringement in AI projects.

    Apple has initiated negotiations with several major publishers to access their materials for training and developing generative AI models, which in turn will be able to create original content. Apple is reportedly spending approximately $50 million to license such content with key international media bodies, including IAC, Conde Nast, and NBC News.

    The move is expected to significantly help Apple catch up with other companies leading the red-hot AI race. Unlike other competitors, Apple has been much more careful about privacy concerns, and the deals are likely to aid in maintaining compliance with associated regulations.

    So far, the response to Apple’s proposals has been rather tepid, with concerns about the terms of such agreements being too wide-ranging, particularly with the published content archives. However, Apple’s approach is expected to result in more optimistic results in the long term, considering that other AI companies have been accused of extracting information from across the internet without the approval of authors and publishers, leading to copyright lawsuits.

    See More: Microsoft a Step Closer to Eliminating the Hassles in Reinstalling or Repairing Windows 11

    Microsoft and OpenAI Sued by The New York Times

    In related news, OpenAI and Microsoft were sued by The New York Times over the alleged illegal use of copyrighted articles for training and developing artificial intelligence technology. According to the suit, the tech companies have used millions of articles from the publisher, which the AI products use to compete against the services of the Times.

    The suit has come following months of negotiations between all parties, which appear to have now broken down. The large language models behind products such as ChatGPT have been trained by scraping vast amounts of content off the internet, including that of news organizations and book catalogs.

    The clash between AI tech companies, authors, and publishers has grown in scale in recent months. While the use of content has often been justified under the guise of ‘fair use,’ the lawsuit by the Times has shown examples of the GPT-4 model outputting sections of their articles word-for-word.

    OpenAI and other tech companies faced another lawsuit in September 2023 by several prominent authors over the unauthorized use of their intellectual property. The issue is likely to continue growing in the near future, with several publications resorting to blockers to prevent the scraping of their content while seeking a viable way to replace their increasingly obsolete print products.

    What do you think about Big Tech’s usage of copyrighted content in AI? Let us know your thoughts on LinkedInOpens a new window