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Durex and Vice India have come together to showcase a new content piece which aims to guide men about what women actually want - through an \"A-Z glossary\" of women\'s pleasure.
The brand came together with the platform to make a 179-second video titled – ‘That\'s What She Wants\'. The content piece tries to direct men onto the right path by guiding what women actually desire and eliminates misinformation.
From A for action to D for do it yourself to J for just keep going, the quirky ad spot is a fun yet useful guide to women\'s pleasure.
The YouTube description of the video on Vice\'s account read, \"Let\'s collaborate and make a video - that\'s what Durex said. Sounds exciting - that\'s what we said. Can the video go on a little longer? - that\'s what she said. More like that\'s what she\'s always wanted.\"
A highlight of the video on Durex India\'s Instagram profile has garnered many positive responses from female users.
https://www.instagram.com/p/CnHareLJjKm/?hl=en
\"Memes to education. Durex came a long way. Best of luck guys,\" an Instagram user commented.
\"Absolutely love this,\" another user commented.
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